Have you ever caught sales advertising from the corner of your eye that made you stop in your tracks? It happened to me the other day with one single word.
I was at the drugstore earlier this week and when I was in the parking lot about to pull away, I checked my blind spot and noticed the shiny, silver word “hybrid”. The sales word immediately caught my attention to the point where I stayed in park a little longer to see what type of car it was. I also reversed a little further to see the brand on the trunk. For those who were curious, it was a Toyota, but I digress.
My point is that noticing the term “hybrid” made me think that it was something special I needed to see and it gave me a sense of curiosity to learn more about it. “Hybrid” made me think “how is it different from a regular vehicle” and “what type of vehicle is it”? It made me want to learn more about the product. The situation was essentially lead generation in a Rexall parking lot.
Sales Words Make the Difference
Have you ever had to make a decision between two products? Can you remember what helped you make the decision? Personally, I weigh the pros and cons of each product or think of which would help me best. Let’s say both products do exactly the same thing. You still, however, have to make one choice. What’s the difference between the two? The advertisement wording on the label.
Sales Copy Turned Psychoanalysis
Isn’t it funny that to be a successful writer that converts, you almost need to be a psychologist? You have to get into the mind of the customer to be able to determine which buttons to push, so to speak, that will make them want to buy your product. We’ve all been customers so it helps to use that experience to attract leads for the product you’re writing about. You need to ask yourself: which words would work best?
For example, Entrepreneur.com put together a list of the most powerful buying words that attract leads and convert them to customers. Notice the first three on the list: Free, Exclusive, Easy. What does that tell us about most customers? They don’t want to buy something that will be time-consuming or more work. They want to know what you can do as a company to help them improve their position; that is why they are coming to you in the first place.
With my parking lot situation, I’d fall into the category of #3: Exclusivity. I remember some questions I had in my head when I saw the word “hybrid” like, “is it limited edition”, “why is it special”, and “is it better on fuel”? The word hybrid made it seem like some elite vehicle that I had to learn more about. All of those questions from one simple word during my trip to the drugstore. Amazing, isn’t it?
For more information about creating leads to convert to sales like our little hybrid car, you can check out my post here about how blogging is a good outlet to reach potential customers.
Calling All Customers
Can you think of a time where you noticed a great ad or sales key word that made you want to purchase a product or at least look at it a little longer than you would have? Let me know in the comments!